Customer Core

Fully and clearly define the person most likely to buy and get the most value from your services and products. This is your ideal customer. You already have one. Visualize him or her. This is just ONE person. Imagine you are sitting across the table having coffee.  This allows you to get can intimately familiar with him or her.

Describe this person in full detail from demographic details to their emotional make-up. Write down their desires, needs, and aspirations. What kind of clothes does he have? What kind of car does she drive? What does he value and appreciate most in life? What does she do on her days off? What is he going to get fired for – what is the pressure on him? What nightmares is she having at night? Where does she hang out on the weekend? How many kids? What is his hobby?

Determining your WHO, and making this person the central theme of all of your marketing is one of the foundational components of good marketing strategy.